Corporate Partnership

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Corporate Support

The many ways companies can help our work.


Blue Cross of India invites corporations that share our vision of a more humane society to work with us. Corporate can support and help us increase our reach through activities that generate revenue and/or otherwise promote our mission—giving consumers more ways to support our cause.


Except for payroll giving, all can be part of the CSR activities of your organisation - and a matching grant for payroll giving will form part of your CSR


Types of Corporate Relationships


Blue Cross of India invites proposals from companies that want to benefit our organisation either through long-term or short-term revenue-generating promotions.


Cause Marketing/Trademark License


Cause marketing (also called commercial co-venture or charitable sales promotion) allows individuals to support a charity by purchasing your company’s products. You must state the percentage of the sales price or specific amount that will be donated as a result of the sale. Cause marketing requires a trademark license — a grant to use Blue Cross of India name and/or logo in conjunction with the advertising, packaging and/or product itself.




Blue Cross of India has an array of sponsorship opportunities for our events, animal care centres, and our programs and campaigns, providing you with a variety of benefits.


Workplace/Payroll Giving



Feature Blue Cross of India during your organisation's Workplace Payroll Giving Campaign. Workplace giving programs allow employees to make regular donations to eligible charities through their company’s payroll system, without losing the tax benefits of charitable giving. Employees can contribute a set amount per paycheque or make a one-time gift. Often companies will also match their employees’ payroll donations.


Advertising and Contest Sponsorship


Advertise your products on our website and newsletter. Your message will be read by discerning, intelligent and influential consumers.  You may sponsor our Dog show.


Shelter Partners


Blue Cross of India Shelter program needs massive fund, equipment and food support. Corporates can partner through long term or short support to meet our needs in running our various shelters.



Clarification on CSR and funding for animal welfare:


{The Ministry of Corporate Affairs has notified Section 135 and Schedule VII of the Companies Act 2013 as well as the provisions of the Companies (Corporate Social Responsibility Policy) Rules, 2014 to come into effect from April 1, 2014}


CSR with a special mention on Animal Welfare. Earlier Animal Welfare used to be part of Environment and Flora & Fauna. Now it is a separate entity and not part of any other cause. Hence, any Corporate having net worth of 500 crores or turnover of 1000 Crores or net Profit of 5 Crores can contribute 2% of its net profit on CSR activity specifically to the cause of Animal Welfare.

Corporates can extend support by CSR-Corporate Social Responsibility initiatives and by Employee Engagement Schemes.

Facebook Posts

Stray Dog Denim dedicated to helping stray dogs find their forever homes in Los Angeles

True to its name, Stray Dog Denim is dedicated to animal rescue. They help to promote adoptions through social media, and look forward to more partnerships with animal welfare groups. "We want to ensure that even the scruffiest of dogs find their soul-mate. Sometimes all it takes is a little love and kindness to bring out the true personality of a shelter dog," says Rovin, who has trained two rescue dogs for therapy work in nursing homes. The company plans to encourage others down this path with "canine good citizen" training resources.

Lead designer, Sasha Rovin, came up with the idea for the brand when she struggled to find suitable garb for her edgy rescue dog, Scraps. Found on the streets of Los Angeles, Scraps needed outerwear that reflected his no-nonsense sensibility - hip, understated, durable and, of course, comfy.

A nice way to raise funds to help rescues efforts.
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Meet Amma, the 65-year-old ragpicker from Delhi who takes care of 400 stray dogs

She lives in a shack in Saket in southern Delhi and earns about Rs 200 (around 3.25 USD) a day, almost all of which she spends on the neighbourhood dogs. This is the story of Pratima Devi, a 65-year-old ragpicker who takes care of almost 400 dogs every day.

A saviour for stray dogs

After moving to Delhi about 30 years ago, Pratima initially started working as a cook for a few households in the city. After a few years, she started a cigarette shop at the PVR Anupam Complex in Saket, when she started to look after the dogs in the neighbourhood. When her shop was broken down by the police and Municipal Corporation of Delhi (MCD), she started working as a scavenger, collecting waste from nearby shops and offices and selling it, after segregation, for a meagre amount of money.

The number of dogs that she started caring for grew in no time, and one day she found herself feeding and caring for almost 400 dogs on a daily basis.

Married at a young age, Pratima ran away from Nandigram, her village in West Bengal, to make a life for herself in New Delhi. Coming from a dysfunctional home and having suffered marital abuse, Pratima finds the company of dogs much more endearing and comforting than the company of fellow human beings. Taking care of our furry friends isn’t new to her — even back in her village, she had a few stray dogs that she would feed and take care of regularly. All these dogs have become her family.

Pratima takes care of the dogs’ every need. She feeds them twice a day, gives them milk in the evening. and takes care of all their medical expenditure including vaccinations and treatments. Pratima takes the dogs to Friendicoes, an animal welfare organisation, during emergencies. Pratima has been receiving undying support from this institution. She visits them quite often in case of accidents, illness, or health-related issues of the dogs. Friendicoes even helps Pratima get the dogs neutered and vaccinated.

An inspiration for many

The story of Amma, the stray dog saviour, has reached far and wide. A lot of dog lovers visit her and offer her help. Amma allows the people who visit her to adopt puppies, and in this manner, several disabled canines have also found good homes.

Inspired by Pratima’s noble and selfless deeds, Sudeshna Guha Roy, an independent filmmaker, decided to make a documentary on her. Sudeshna, talking about how she met Pratima, says, “My team and I had enrolled for a social film-making competition and we were looking for subjects for the film when my mother told me about Pratima Devi.

Inspired by her work and moved by the desire to help Amma and her children, Sudeshna has been running a crowdfunding campaign to help Pratima improve her condition. “Pratima has been working hard day and night, with every penny going in to take care of these stray dogs. She receives a new puppy almost every week. The number of her 'children' is ever increasing, so is her expenditure,” says Sudeshna.

Pratima doesn’t have the money to buy her own medicines or fix her broken-down roof, and yet she does everything possible to take care of these dogs with all she can, while she can.

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Adopt our shelter pups and kittens.

Just in case you unable to, please consider supporting these lovely little animals.

Please visit the link below to show you care for animals:

Rs.500 (US$ 7.5) feeds a cat or a dog for one month.

Your SHARE, COMMENT and LIKE will help us reach more animal lovers
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Blue Cross of India updated their cover photo. ... See MoreSee Less

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Blue Cross of India added a new photo. ... See MoreSee Less

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Happy Pongal dear fans!

Love animals. Loving Animals has benefits too. In a survey by the American Animal Hospital Association, 40 percent of married couples who owned pets reported they received more emotional support from their pet than from their family.
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Happy Pongal! ... See MoreSee Less

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